training courses
Crisis Media Skills Training

When a crisis happens the media will be there reporting it.

And the survival of your business may depend on how well you manage difficult issues, the unexpected or a crisis situation.

You need to know how to front the media quickly, professionally and with confidence, even when information is limited.

Crisis Media Skills Training helps you to prepare and perform confidently in the face of a crisis or impending difficult media interview. Executives and key spokespeople are put through their paces as a customised crisis scenario unfolds.

This training is also suitable for spokespeople who are regularly called upon to conduct in-depth and high level broadcast interviews.

Intensive on-camera practical sessions give you the opportunity to receive constructive feedback and develop your skills to handle the toughest of situations with confidence.

In this course you will learn:

  • what you can do now before a crisis / issue occurs
  • the do’s and don’ts of dealing with journalists in a crisis
  • how to structure a media team
  • what to say when information is limited or when you don’t know the answer
  • how to prepare quickly for an interview
  • how to conduct an interview under pressure
  • handle impromptu ‘door stop’ interviews, in-depth and probing studio interviews and media conferences
  • improve your performance through practical experience and constructive feedback
Who should participate:

Suitable for managers, executives and key spokespeople with some previous media experience who wish to develop their skills to deal with any media issue confronting their organisation.